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Summary:

  • Responsible for Marketing Commercialization activities across designated brands, segments, or projects with geographic scope limited to the ANZ cluster. Assigned segments, brands, or projects could be multiple.
  • Oversees late commercialization and launch of NPD (Base and Expand) for ANZ and assigned segments/brands.
  • Meet segment/brand objectives (volume, profit, share) that contribute to achieving the ANZ Cluster business objectives.

Essential Duties and Responsibilities:

Strategy  

  • Implement IM brand/segment strategy, deploying this strategy in ANZ accordingly.
  • Responsible for assigned brand/segment’s P&Ls at a cluster level. If only project responsibility is assigned, responsible for agreed-upon KPIs on a given project.
  • If assigned to a local brand, manage local brands according to OC-approved local brand strategy.

Innovation

  • Manage late Commercialization and Launch phases of NPDs (base, expand). Manage local NPD taskforce to ensure appropriate roll-out of NPDs.
  • When acting as Feedback Country, provide input on concept development (securing cultural relevancy), develop BASES II inputs.
  • Adapt graphics for assigned brand, segment, project.
  • Provide support in NPD registration.
  • Provide assumptions for MEA. Prepare cluster MEA draft to feed platform MEA.

Consumer Communications

  • When acting as Feedback Country, provide input in CAB writing (ensuring cultural relevancy), provide input on final copy (ensuring cultural relevancy), translate animatic for testing, Provide cultural input in final animatic phase and pre-production.
  • Adopt/adapt platform-led IMC assets.
  • Manage local social network community in accordance with Platform approved digital strategy and leveraging the CMS for digital assets.

Processes

  • For brand/segment/project, active participation in S&OP process, step 1 and 2.
  • Coordinate with Sales the planning of Consumer and Trade Promotions for assigned segment, brand, or project.
  • Track sales and shares for assigned brand, segment, or project. Track NPD performance and course correct when/if necessary.
  • Collaborate with PS on managing SKUs and SLOBs for assigned brand or segment.
  • Provides support in ICP and Corplan preparation.
  • Adopt master artwork.
  • Proposes product pricing in accordance to the Platform-originated pricing strategy.
  • Identify Shopper Insights and translate them into actionable plans to win at the POS for assigned category.

Required Skills / Experience / Competencies:

  • A university degree is required, ideally in business/marketing
  • At least 5+ years in commercial marketing roles
  • Expertise in commercializing initiatives with excellence.
  • Understands the strategic & tactical nature of the business.
  • Demonstrate ability to manage up and across organization.
  • Ability to collaborate remotely with the platform.
  • Ability to succinctly communicate consumer needs and opportunities to the platform team
  • Multi-function and multi-tasking abilities
  • Manages executions diligently, with keen attention to details
  • Values others, and cultures
  • Self-starter and acts with integrity
  • Analytical skills
  • Understanding of “ACNielsen” syndicated data, MINE and Adopt processes
  • Strong Computer skills, Microsoft Office

Preferred Skills / Experience / Competencies:

  • Negotiation/Persuasiveness/Sales Ability
  • Strategic Leadership
  • Analysis/Problem Assessment/Solving
  • Drive for Results
  • Communication
  • Initiative
  • Teamwork/Collaboration
  • Relationship Building

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