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Associate Manager, Marketing Commercialization

Location: Pudong, Shanghai Shi CN


This position is no longer open.

Job Number: 1523

Position Title: Associate Manager, Marketing Commercialization, Pest Control

External Description:


This role is to to own the short to midterm marketing commercialization strategy for assign brands. Activities include: oversee commercialization of product development, provide inputs in pricing strategy, manage media planning for assign brands and monitor sales & market shares for assigned brands. To collaborating with sales & consumer marketing team in analyzing and providing inputs on domestic and regional market trends, consumer behavior and competitor activity to identify market opportunities for the assigned brand. To ensure timely execution excellence in planned activities as agreed to achieve overall assign business targets. When necessary, adapt plans to improve the sales and market share performance. To work with respective media agencies to drive implementation of media strategy effectively and appropriately for the target audience. To provide guidance and mentor juniors

Essential Duties and Responsibilities:

  • Strategy
    • Owns short to midterm brands strategy & business review
    • Independently manage global projects to be execute domestic, regionally
    • Execute Marketing Communication Strategy for assigned brands.
    • Management of local brand strategy & execution (if any/as required)
  • Financials
    • Full responsibility of P&L for the assigned brands
    • Deliver the profit, market share, margin & revenue objectives for the assigned brands & countries
  • Innovation
    • Led the commercialization of NPD process for assigned brands
    • Provide assumptions for Major Expenditure Authorization. Prepare MEA draft to feed platform MEA.
  • Consumer Communication
    • Lead and/or provide inputs for media strategy for assigned brand and manage execution of the strategy
    • Leads local social network & ensure alignment with brand positioning
    • Provide inputs for Creative Agency Brief writing. Writes brief to agencies & scoping document
  • Processes
    • Responsible for S&OP, step 1 & 2. Proposes R&O in Step 1
    • Own monthly brand retail analytics & validate business size/assumptions
    • Analyze sales, share & NPD performance, form insights & provide recommendation on action plan.
    • Provide input for pricing strategy for assigned brand. Present pricing changes impact on volume & share.
  • People Management
    • Coach & mentor team members (Senior Associates and/or Associates).
    • Support managers in providing inputs to Global marketing teams for assigned brands
    • Work closely with Country GM, Country Manager, Sales Director, local functional team members, Customer marketing & Sales team to ensure excellence country execution on assigned brands and countries

Required Skills / Experience / Competencies:

  • Bachelor’s Degree in business and/or Marketing. Those with Masters/ MBA is preferred
  • 4-7 years of Commercial experience (Sales/ Trade Marketing/ Marketing)
  • Preferably experience in FMCG

Preferred Skills / Experience / Competencies:


Proficiency level

Business Strategy Execution


Communication Planning


Communication Execution




Business Analytics


Financial Acumen


Customer Orientation


Shopper Marketing




Job Requirements:

  • Permanent full-time role.
  • Fluent in conversational and written English
  • Understanding and knowledge of the [INSERT CLUSTER NAME] retail environment
  • Highly organized with the ability to multi task, prioritize, high sense of urgency
  • Required travel to markets in the regions when necessary
  • Strong interest in regional/international commercial careers
  • Preferably Mobile within regions
  • Hight level of autonomy

City: Pudong

State: Shanghai Shi

Country: China

Community / Marketing Title: Associate Manager, Marketing Commercialization

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Pudong, Shanghai Shi CN

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