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Associate, Customer Marketing

Location: Pudong, Shanghai Shi CN


This position is no longer open.

Job Number: 1524

Position Title: Associate, Customer Marketing

External Description:


This role is to to report to CMKT associate manager, in charge of BTL strategy/planning & budgeting to achieve TOP/Bottom line target and market share target.

Essential Duties and Responsibilities:


  • Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF
  • Support line manager to write Client to Agency briefs to Shopper Agency
  • Support line manager to propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities
  • Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget)
  • Consolidate execution progress and facilitate Management Committee reviews

Sales and Operation (SOP)

  • Attend Step 1 meetings to highlight special topics and align on growth drivers
  • Accountable for special pack and promotional stock inventory offtake and resourcing
  • Provides shipment analysis
  • Bridge Step 1 output to Step 2 meetings

Promotion & Activity Budget Management

  • Tracks sales execution for learning and agile adjustments
  • Monitor pacing and true-up

DMPP (Display Merchandising Price Promotion)

  • Gives sales operation picture of excellence in store
  • Create standards of execution by channel and store segmentation
  • Designs brand merchandising
  • Support line manager to determines Promotion Price thresholds

New Product Development and Category specific projects

  • Support line manager to ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored
  • Provides feedback, inputs to Platform as to what works best for the Cluster
  • Channel and Customer Support
  • Support line manager to develop plans designed to optimize roll-out of channel strategies across markets, and ensure excellent execution of all plans for designated channels aligned with Platform directions


  • Supports line manager in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories.
  • Support line manager to development and securing sign-off of FOCO plans in line with Corplan
  • Partner with Finance, M&C in the development of price increase recommendation in line with DPM and Pricing Strategy

Administrative/Support Services/Capability Building

  • Monitor distribution performance, competitive activities, trade sales by tracking process and scorecards
  • Supports Sales in developing action plans based on Advantage Survey results, and monitors execution

Required Skills / Experience / Competencies:

  • Bachelor and above
  • At least 4 years’ experience in Customer Marketing or Trade marketing, multi-functional experience in Sales would be plus

Preferred Skills / Experience / Competencies:

  • Knowledge of the Categories, pertinent Key Customers, and key Competitive set
  • Strategic mind set, understands the strategic & tactical nature of the business.
  • Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club.
  • Multi-function and multi-tasking abilities
  • Understands “ACNielsen” syndicated data, MINE and Adopt processes
  • Strong Computer skills, Microsoft Office
  • Delivers results
  • Manages executions diligently, with keen attention to details
  • Values others, and cultures
  • Self-starter and Acts with integrity
  • Analytical Skills

Permanent full-time role.Job Requirements:

  • Full-time job

City: Pudong

State: Shanghai Shi

Country: China

Community / Marketing Title: Associate, Customer Marketing

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Pudong, Shanghai Shi CN

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