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Manager, Marketing Commercialization - Growth Brands and E-commerce

Location: The Vertical, 8, Jalan Kerinchi, Bangsar South, Kuala Lumpur MY

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Job Number: 1635

Position Title: Manager, Marketing Commercialization

External Description:

Summary:

As the Manager, Marketing Commercialization for Growth Brands and E-commerce, you will be responsible for overall marketing commercialization activities across all assigned growth brands, segments or projects with geographic scope limited to the assigned ASEAN cluster. You will drive and implement e-commerce strategies in collaboration with e-commerce providers, customer marketing and country sales team for assigned brands including growth brands.

Essential Duties and Responsibilities:

  • Evaluates the brand and market opportunities within the assigned geographies and provides analysis / recommendation on brand strategies for all the growth brands
  • Oversees the commercialization of growth brands in ASEAN by driving the segment / brand objectives (volume, profit, share) that contribute to achieving the ASEAN cluster business objectives
  • Develops and implements Price Pack Architecture, Net Revenue Management and Mix Modeling to drive the profitable growth
  • Manage commercialization and launch phases of New Product Development (NPD) by manage local NPD taskforce to ensure appropriate rollout of NPDs
  • Responsible to define e-commerce platforms portfolio / advertising / activation strategy, planning, budgeting and execution
  • Provide e-commerce insights and business analysis for assigned brands including growth brands
  • Collaborate with the Country Sales team to plan and drive e-commerce strategies for assigned brands including growth brands

Required Skills / Experience / Competencies:

  • Bachelor’s in Business, Marketing or related field
  • Minimum 8 to 10 years of experience in the Brand / Product Marketing experience
  • Experience in managing e-commerce platforms
  • Strong analytical thinking and people management skills

Job Requirements:

  • Permanent – full time job

City: Kuala Lumpur

State: Kuala Lumpur

Country: Malaysia

Community / Marketing Title: Manager, Marketing Commercialization - Growth Brands and E-commerce

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: The Vertical, 8, Jalan Kerinchi, Bangsar South, Kuala Lumpur MY

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